Art Direction & Design for Film Series with supporting print, created by ELLE for Jaeger
Designed over 500 pieces of branding and collateral: business cards, highway billboard, boxes, jars, lotion containers, joint packaging, vaporizer hardware, interactive menu, t-shirts, blister packs
Designed branding campaign promoting ELLE’s September issue. Included on street banner, taxi tops, bus shelters and print ads.
Winner of Kelly Award 2019 for “Best Custom Magazine Media Program”
Concepted story and oversaw shoot for 3 part film series, created by ELLE for Canon. Art directed and designed accompanying digital campaign (banner ads/Instagram).
Creative directed initial pitch, conceptualized and produced photo shoot. Cast talent and designed print layout for Go Rving client featuring musician Japanese Breakfast.
coming soon
Creative directed photo shoot with Chrissy Teigen for TRESemmé. (We had an hour while she took a break from their commercial shoot.) Worked with client & ELLE editorial team to design ELLE cover and in-book print layout.
Creative direction + design
Packaging Design, Branding, E-Commerce Site Design, Floral Backgrounds Created Using AI
Art direction for short film created by ELLE for Emirates
PRE-PRODUCTION: Creative direction, concepting and design of 3 part film series pitch & storyboards. Wardrobe Moodboards & Casting Options.
PRODUCTION: Art direction of films (styling, HMU, script, on set direction).
POST-PRODUCTION: Advised on edits, music.
Design of accompanying digital campaign: banner ads, Facebook & microsite.
ELLE created a 3 part film series and supporting digital campaign, featuring Kelly Framel (influencer) and Jamie Beck (photographer). The series brought to life the concept of the power of two coming together to achieve something great–as Clarins toner and moisturizer work best together.
Food truck design for ELLE’s 30th anniversary, covered in anniversary and vintage covers.
Creative directed and produced photo shoot featuring Christina Caradona for Abercrombie & Fitch digital ELLE.com/Instagram campaign.
Art directed and produced digital holiday campaign running on Instagram, ELLE brand site and partnering brands’ online channels.
